(WTW) It-Girl Activewear
When it comes to activewear, I’m constantly searching for pieces that move with me, flatter me, and remind me why I love being in my body in the first place. Whether you're running errands, hitting Pilates, or just grabbing matcha, the right set can transform how you show up.
After years of trying on, styling, and sweating in sets, these are the brands I swear by—and a couple I can’t wait to get my hands on. If you’re looking to refresh your activewear lineup with pieces that feel a little more elevated, these are the ones worth knowing.
Scroll to the bottom to shop our top picks from each brand.
Emma Lou The Label
Founded by a former wetsuit enthusiast who turned a DIY solution into a game-changing athleisure line, Emma Lou blends practicality with design that actually helps. With its unique recycled thermoplastic fabric, Emma Lou is one of the few brands out there that not only understands how to make you feel stylish in your workout gear, but also aims to reduce bloating and water retention, particularly around the lower stomach area.
2. Supple
Founded by a former ballerina, Supple is a European-made activewear brand that brings ballet-inspired elegance to your everyday movement. The silhouettes are refined, the fabrics are sourced from Italy, and the energy is quietly luxurious. Designed for women who want to feel graceful at barre and put-together at brunch, Supple moves with you from morning pilates to an afternoon coffee, pairing performance with poise at every step.
3. Alo
Alo stands for Air, Land, Ocean—a name that speaks to the brand’s connection to nature and its mission to inspire mindful movement worldwide. Founded in Los Angeles, Alo merges high-performance activewear with off-duty luxury, crafting pieces that feel just as right in hot yoga as they do at Erewhon. With sculpting fabrics, elevated silhouettes, and an aesthetic embraced by models and wellness enthusiasts alike, Alo captures the spirit of the modern active lifestyle.
4. SET Active
SET Active is the blueprint for matching set culture. Founded in Los Angeles, the brand pioneered a clean, color-forward aesthetic that makes getting dressed for a workout—or anything, really—effortless. Known for its signature Sculptflex™ fabric and limited-edition drops that consistently sell out, SET nails the balance between function and fashion.
5. BO + TEE
Bo+Tee blends performance and trend with a distinctly UK edge. Known for bold color palettes, contouring fits, and seamless fabrics, the brand turns gymwear into a statement. Each collection is designed to empower your workouts and elevate your mirror selfies—whether you're lifting weights or just lifting your oat milk latte. Stylish and supportive, Bo+Tee makes sure you feel confident doing both. Their recent collaborations with influencer @lydsbutler instantly caught my eye, and I can’t wait to get my hands on it.
6. Exercere
Emilie Kruse and Laura Nymand launched their very first collection with a vision to create fashionable workout clothes that seamlessly fit into an active yet stylish lifestyle. Combining function with high-end design, their pieces are crafted to support every movement, from intense workouts to casual, everyday wear. With a commitment to quality and style, their brand elevates the notion of activewear, making it perfect for the modern woman who values both performance and aesthetics.
