CLASS PROJECTS
BY: KAYLEEN HEWITT
Packaging Redesign
I chose to redesign Danimals because it is a widely recognized, nostalgic grab-and-go product that feels visually limited by its current branding. While Danimals is convenient and functional, its bright colors, cartoon imagery, and juvenile tone make it feel immature and narrowly targeted to young children. In a market where consumers increasingly gravitate toward products that feel intentional, aesthetic, and lifestyle-driven, Danimals’ packaging does not reflect how people actually consume on-the-go snacks today. Elevating the branding presents an opportunity to expand its appeal beyond children to nostalgic teens, college students, and adults seeking quick, portable snacks they can confidently throw into a backpack or purse.
The updated color palette is colorful yet muted, featuring dark rainforest green, light avocado green, and hibiscus pink. To preserve Danimals’ nostalgic allure, the original logo typography remains largely intact, while the metallic peel-off lid is reimagined as a small canvas for subtle iconography or collectible symbols.
Awareness Campaign
A campaign exposing the hidden risks behind everyday beauty products and encouraging consumers to read beyond the label. The phrase “YOU LOOK A MESS”was chosen to reflect both the physical and emotional effects beauty products can have when consumers are unaware of what they contain.
ROLE: ART DIRECTOR, SOCIAL MEDIA
